Customer Issues
- Revenue potential with existing customers and partners not fully exploited
- Displacement by competitors with alternative solutions or lower prices
- Opportunistic and reactive management of existing customers
- Lack of internal organisational alignment
Solution Overview
- Management kick-off to initiate and customise the program
- Insight interviews to better understand customer objectives and issues
- Workshop in which account/partner teams plan how to grow the business
- Customer review and approval of the development plan
