Sweet and bitter – selling Swiss chocolate to the world
I may be a bit biased but there is no doubt that the Swiss make excellent chocolate. High quality combined with clever marketing has resulted in..
I may be a bit biased but there is no doubt that the Swiss make excellent chocolate. High quality combined with clever marketing has resulted in..
We work for a lot of clients that offer highly complex products or services, like enterprise software or industrial equipment. But what about..
If the product or service you buy goes wrong, you will never buy that brand again, right? Wrong. All the evidence suggests that organisations that..
Without the right sales process and tools you will fail. That’s clear. But I want to talk about other things that help you to make the best of your..
The world is changing rapidly for everyone, but for anyone in a Sales Manager role in a B2B organisation the pace must seem dizzying. Commoditization..
A Unique Selling Proposition is what every Sales Person wants - that killer argument that makes your proposition irresistible. Trouble is, even if..
Sales people are not fools. But this well-known saying brings home a problem that I often see; many Sales People appear to use Company Sales Tools..
Honesty and integrity are essential to a Sales Professional.
Honesty is maybe the easiest to be clear about; you have to tell the truth and not tell..
If you ask me ‘Should I apply my Sales Process to every single opportunity?’ my answer would be ‘Yes’. But I would go on to say that you can vary the..
Before joining Infoteam, I was the Account Manager at a global IT service company responsible for the worldwide business with a premium German car..