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Philip Kreindler

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What Sales People can reasonably expect

Posted by Philip Kreindler

I have written plenty of blogs about what customers expect of Sales People, so I thought it was about time we talked about what Sales People expect..

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Death by Falling in Love

Posted by Philip Kreindler

Death by falling in love! It may sound more like opera than complex B2B selling but this is what I call the phenomena of a Sales Person giving all..

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Don't talk about your values. Demonstrate them.

Posted by Philip Kreindler

Your Sales Process is a preview of what it is going to be like working with you. If you demonstrate your values you will not only make the Sales..

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3 Common Pitfalls to the Buying Centre

Posted by Philip Kreindler

I am sure you already know about the Buying Centre, maybe you call it the Buying Group or Decision Making Unit and you may use different terminology..

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Like a suit - tailored training is better than off the peg

Posted by Philip Kreindler

I was asked recently how much more it costs to develop a customised training course rather than run one of our standard courses. So I looked..

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Sweet and bitter – selling Swiss chocolate to the world

Posted by Philip Kreindler

I may be a bit biased but there is no doubt that the Swiss make excellent chocolate. High quality combined with clever marketing has resulted in..

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Is selling shampoo a complex sale?

Posted by Philip Kreindler

We work for a lot of clients that offer highly complex products or services, like enterprise software or industrial equipment. But what about..

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Happy customers are repeat customers

Posted by Philip Kreindler

If the product or service you buy goes wrong, you will never buy that brand again, right? Wrong. All the evidence suggests that organisations that..

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Look in the mirror – there’s your USP

Posted by Philip Kreindler

A Unique Selling Proposition is what every Sales Person wants - that killer argument that makes your proposition irresistible. Trouble is, even if..

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A fool with a tool is still a fool

Posted by Philip Kreindler

Sales people are not fools. But this well-known saying brings home a problem that I often see; many Sales People appear to use Company Sales Tools..

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