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Philip Kreindler

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The Value of Bedtime Stories

Posted by Philip Kreindler

Sales People are driven. Usually by a desire to win, to meet targets and to make commission. That’s true for me too. I am determined to get as much..

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Is your Sales Process under control?

Posted by Philip Kreindler

If you are not in charge of your Sales Process your forecast will be no more than guesswork and you will lose opportunities that you thought you were..

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Do your customers trust you?

Posted by Philip Kreindler

Of course your customers trust you. Don’t they? Trust is the single most important part of the relationship between a Sales Person and the customer...

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A Question Bank will improve your sales conversations

Posted by Philip Kreindler

When I ask Sales People what percentage of the time the customer should be talking, they typically say 70%. But in reality they do 70% of the..

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The best Sales People start with the end in mind 

Posted by Philip Kreindler

What customers say about you is the clearest possible indicator of whether they are going to move forwards. They don’t necessarily say things..

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Why the underdog is better at sales than the market leader

Posted by Philip Kreindler

Back in the 1960’s the US car rental company Avis ran an advertising campaign with the strapline ‘We try harder’. The basis of the ads was that..

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Procurement is more about selling than buying

Posted by Philip Kreindler

Here is the way old school Sales People think about Procurement. ‘They are the enemy. They make me jump through endless hoops. If I can just get past..

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5 things to improve sales forecast accuracy

Posted by Philip Kreindler

We talk about customers having a Pain Point, well I received this letter recently from a Sales Manager who very eloquently expressed his own pain...

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The most important phase of a sale is implementation

Posted by Philip Kreindler

Apparently the French like to buy their hand dishwashing liquid in large containers, 1.5 litres is quite usual. I confess I don’t do much dishwashing..

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How to buy badly – start with an RFP

Posted by Philip Kreindler

“It’s slow and it doesn’t function properly. We are going to have to redesign the way the government purchases digital – from soup to nuts. It’s..

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