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Philip Kreindler

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Help your customer shine and sell more

Posted by Philip Kreindler

Increasingly I find that my prospects do the selling for me. I will take you through a recent win where I did relatively little conventional selling..

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Sales and Ops must sing from the same hymn sheet

Posted by Philip Kreindler

Have you ever paid for something and found it wasn’t what you hoped for? It feels pretty bad. You might think it’s only badly run organisations that..

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Top 20 mistakes in complex B2B sales

Posted by Philip Kreindler

With our clients we do a lot of loss analysis work so we get a close look at hundreds of pitches a year across a wide range of business sectors. They..

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Dead horses don’t make sales

Posted by Philip Kreindler

We all love a Sales Person with real grit and determination don’t we? Someone who never gives up and fights to the bitter end? Well we shouldn’t..

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How Sales can help Procurement succeed

Posted by Philip Kreindler

I recently had the good fortune to interview Manuel Herrero, the VP Supply Chain Management of Bischofszell Food Ltd. The interview was a rare chance..

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Shut up and sell more

Posted by Philip Kreindler

In the recent research we carried out in collaboration with the Harvard Business Manager we found that customers wanted vendors to communicate..

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How Game Changers can win the sale

Posted by Philip Kreindler

Having a good Sales Process gives you space to think and come up with innovative ways of winning. I call them Game Changers. Here are the 10 best..

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Help your customer to make the right choice

Posted by Philip Kreindler

As a vendor you and your team have put a huge amount of effort into the whole pitch process. In particular you have put everything into that final..

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Putting the You in USP

Posted by Philip Kreindler

Customers expect Sales People to be subject matter experts. That is one thing that comes out really strongly from the recent research we carried out..

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Training alone won’t lead to Sales Transformation

Posted by Philip Kreindler

Within the last couple of days I have had 2 conversations with senior managers from organisations where we’ve run very successful Sales Trainings...

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